5 Easy Marketing Tools For Small Business

5 Easy Marketing Tools For Small Business


Marketing isn’t the easiest practice in the world and it’s probably not why you started your small business in the first place. For the founders of most small businesses, however, marketing is a necessary evil that can pose quite the challenge. Here are 5 tools that can help you be more effective with less frustration. We’ve listed a few of our favorites here.


Canva is one of the best visual marketing tools.Canva. We all love stunning graphics, but you might not be a Photoshop whiz. Canva lets you create awesome marketing graphics, from social media images to pretty menus to beautiful presentations, all for free. You can choose from Canva’s thousands of templates, upload your own photos, and store everything in your online account.


Hootsuite is one of the best communication tools for automating social media posting.Hootsuite. Hootsuite lets you advance schedule your postings to all of your social channels, including Facebook, Twitter, Instagram, LinkedIn, and more. Do you think all of those companies out there really work on the weekends to post to social? No way. They’re occasionally monitoring their direct messages and mostly enjoying their free time! And so should you; if you happen to feel productive at midnight and want to schedule posts for the next day, you can use your free time to grab some sun rays.


Mailchimp is one of the best marketing tools for creating email campaigns.Mailchimp. There are many email subscription services out there, but Mailchimp is an awesome tool for small businesses. It’s free for up to 2,000 subscribers and 12,000 emails per month. They include a bunch of attractive templates, examples emails, and tools to make your email campaigns everything you’d ever want. Making sure the content is enticing and interesting, however, that’s up to you.


Google Analytics is one of the best marketing tools for data analytics.Google Analytics. As you’re probably aware, tracking data is important. Google Analytics allows you to track who’s clicking on your content, who’s visiting your website, and where the audience is coming from. Going through your data with Google Analytics takes the uncertainty out of what content is working, and what content isn’t– and best of all, it’s free. Other great free link trackers include Bitly and onelink.to.


BuzzSumo is one of the best marketing tools for gauging content and virality.BuzzSumo. Ever wondered what content does well, does better, or really knocks it out of the park? BuzzSumo takes the guesswork out of how content performs online, and then breaks down that performance by multiple metrics across domains, keywords, or topics. This data allows you to better optimize and promote content, see which topics are trending, and then find which big-ticket influencers are sharing that content.



There’s no doubt that you started a business because it was your passion. Even if you’re not a big marketing fan, these tools will make your efforts far less of a burden. Whether you’re passionate about interior decorating, making chocolate, academic tutoring, or the thousands of other possibilities, great marketing will show everyone why you’re the one they want.

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